In March 2000, HighPoint Marketing began offering a complete range of marketing services to global telecommunications companies.  Since its inception, the company has branched out to serve a wide variety of small- and medium-sized businesses, including information technology, manufacturing, investment banking, environmental services and health care.

Today, HighPoint is still serving the same clients it started with in the early days.  This repeat business is the biggest vote of confidence we could receive and the goal of every client relationship.

Founder and principal Susan B. Cable formed HighPoint Marketing to provide a much-needed outsourcing alternative for cost-conscious companies.  Susan wanted to create a viable alternative to using in-house staff or expensive consulting firms...a low risk way for businesses to develop their marketing programs and sales tools.

A former marketing executive, Susan has ample experience both in start-up situations requiring hands-on skills and as a department vice president exercising a wide variety of strategic expertise.  She has handled all facets of marketing activities from concept to completion.

Prior to creating HighPoint Marketing, Susan held a senior management position with Inter-Tel, Inc., a multi-national provider of enterprise telecommunications products.  Susan’s background also includes marketing positions with Motorola and STMicroelectronics.

Susan holds both a Master of Business Administration and a Bachelor of Science degree in marketing from Arizona State University. In addition, she is an adjunct faculty member for teaching college-level marketing management courses and has been published in several industry magazines.

Scott R. Massey joined HighPoint Marketing in June 2008 as managing partner.  With over 15 years in technical manufacturing positions, Scott brings a wealth of new knowledge to our company.  His advanced skills in high-end software applications and his analytical thinking provide a different perspective for HighPoint's manufacturing and technology clients.  In addition, Scott has engineered numerous mechanical designs, some of which are currently in the patent process. 

This leadership experience directly translates to the value created for HighPoint's customers:

• We can handle almost any marketing project -- regardless of size -- for a fraction of the cost of hiring in-house staff or contracting with an outside consulting agency. 

• Projects are completed with an integrated marketing approach.  In other words, we don't complete projects in a vacuum, but review all strategic considerations.  We take a holistic approach to every marketing project we undertake, no matter how small or straight-forward that project may be.

• HighPoint uses the right blend of analysis and creativity to make each project a success.  It's easy to find a marketing company with one or the other.  The result? A really creative tool that presents the wrong message to the wrong audience.  Or, a thoroughly researched, on-target end product that doesn't get noticed.   Uniquely, HighPoint has both the analytical and creative ability to deliver successful, yet affordable, marketing services.

• No work is contracted outside HighPoint Marketing.  All projects are completed from start to finish without using freelancers.  You have one point of contact for your entire marketing program requirements.  The person you speak with about your project will be the person doing the work!

• In addition to a thorough understanding of all marketing disciplines, we're able to synthesize complex technical or market concepts into effective solutions and end products.  We won't need hand-holding to complete your project to your expectations.

• We always stay focused on the ultimate goals -- to create awareness, generate interest and ultimately increase your business.  We want to make sure everything we produce for you positively contributes to your sales activities!

Contact us today at 623-465-5929 or highpointmktg to see how we can help implement successful marketing programs and tools for your company.