All work by HighPoint Marketing is performed using industry standard software, processes and practices.  We have developed, and will soon market separately, a marketing resource center that contains a complete road map for a business-to-business marketing program.  This resource center contains a variety of worksheets and tools, making project management an easier task and the end product more effective.  HighPoint marketing uses these resources for each client project.

To conduct the necessary project research, HighPoint Marketing has access to several proprietary databases, including industry, financial and business analyst resources.  We're able to gather a variety of valuable information that will directly affect a project's success.

In addition to our copyrighted marketing resources and research databases, we own several software libraries, including stock photography, illustrations and video.  Unlike our competitors, we do not charge clients extra for photography or artwork used in a project.

When completing printed or electronic materials, we use high-end graphics and layout applications during the production process.  HighPoint Marketing has expert knowledge using the following applications:

Design (Adobe Photoshop, Adobe Illustrator, etc.) Layout (Adobe InDesign, Quark Express, etc.) Web Design (Macromedia Dreamweaver, Microsoft FrontPage, Adobe GoLive, etc.)

Flash Animation (Adobe, Swish) Microsoft Office (PowerPoint, Word, Excel, etc.) Contact Management/Database (ACT, Access, Salesforce.com) Miscellaneous (Visio, MasterCam, etc.)