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Every project we complete includes a
research component. To produce the best product, we must know
what's happening in your market and with your competitors. We
review all relevant materials and resources to determine how
best to position your project.
However, should you need
detailed information regarding aspects of your operating
environment, we can prepare reports to aid your
decision-making. HighPoint Marketing conducts
secondary research to complete market and/or competitive
reports. If needed, we may also perform primary
research with required audiences, such as customer groups.
Often clients want us to
prepare reports that include the one or more of the
following:
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Competitive
Strengths & Weaknesses
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Competitive
Positioning
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Competitive Market
Shares
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Competitive Product
Comparisons
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Customer
Perceptions & Feedback
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The research reports we prepare
can be involved or simple. They can include text
documents, spreadsheets, databases, etc. When
completing research projects, HighPoint Marketing uses the
following resources:
- Independent
Research Firms that produce objective market
reports. HPM has access to these services
to use on our clients' behalf.
- Industry
Associations/Organizations
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Trade Publications
and Media Sources
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Competitive Web
Sites
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Governmental
Resource Sites
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Plus other
resources at our disposal.
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